AI Insights · Timothy · December 2024
Top 5 Consumer Finance Apps in El Salvador: Q4 2024 Performance
Explore the performance trends of the top consumer finance apps in El Salvador during Q4 2024, highlighting downloads and active users across a unified platform.
In the final quarter of 2024, the performance of the top consumer finance applications in El Salvador saw varied trends in downloads and active users across a unified platform. Here's a detailed look at how each app fared based on data from Sensor Tower.
APP CUSCATLAN SV from Banco Cuscatlán de El Salvador showed fluctuating download numbers, peaking at about 34K in late November. Active users increased steadily, climbing from approximately 40.9K at the start of the quarter to around 75.7K by the end of November.
Bancoagrícola maintained a consistent download rate throughout the quarter, averaging around 8K weekly downloads. The app's active user base remained stable, hovering around 146K to 150K.
Banca Móvil BAC experienced modest download figures, with a noticeable increase to about 5.6K in late November. Active users showed an upward trend, reaching over 222K by the end of December.
Davivienda El Salvador had a consistent download pattern, ranging from 2.9K to 4.4K. Active user numbers fluctuated slightly, peaking at 40K in early December.
Finally, Nequi El Salvador saw a peak in downloads in early November at 8.4K, with active users reaching over 21K during the same period. The app experienced a decline towards the end of the quarter, with downloads dropping to just over 100.
For more detailed insights and data, visit Sensor Tower's platform.